Alice.com Chooses OHL as Supply Chain Partner

E-Commerce enterprise and 3PL to Keep Households Well Stocked

BRENTWOOD, Tenn. - OHL was recently selected by e-commerce company Alice.com to provide e-fulfillment for the new company which is pioneering the online market for direct to consumer household essentials.

The Alice.com platform allows branded manufacturers to sell direct to consumers through a unique online service that combines the promise of always free shipping and competitive pricing within a unique reorder queue that makes it easy for consumers to avoid the chore of running to the store for household essentials. The company launched the first version of its service in late June of this year, and has already received tremendous response from the CPG industry and end consumers alike. Since launch, the company has added an average of more than one manufacturer per day to its unique platform.

"The warehouse and fulfillment capabilities we provide our manufacturer partners is an integral part of the Alice.com platform and value proposition," said Brian Wiegand, co-founder and CEO of Alice. "We were extremely pleased to choose OHL as our logistics partner to help ensure that all of our customers receive exactly what they need, right when they need it, and in excellent condition. OHL’s experience in direct to consumer operations provides the quality expertise and best of breed service that our customers and manufacturer partners expect."

OHL currently distributes over 33,000 direct to consumer orders per day on behalf of their customers. Their direct to consumer business grew over 21% last year, during which they distributed over $3B in retail merchandise, primarily in the consumer electronics, food and beverage and health and beauty categories.

"Alice.com has entered an essentially untapped market and we are excited about our relationship with them and the growth we have seen already," commented Bob Spieth, President of OHL’s Contract Logistics business unit. "OHL’s flexibility and deep experience in the direct to consumer marketplace allows us to meet Alice.com’s business requirements and respond to their rapid growth as they expand their direct to consumer model."

About Alice.com

Alice.com is a new online retail platform that better connects manufacturers and consumers in the giant consumer packaged goods (CPG) market. The company is working on changing the way consumers shop for household essentials, giving them a convenient, cost-effective means to buy these products online. Co-founders Brian Wiegand and Mark McGuire have an entrepreneur track record that includes three previous start-up successes: Bizfilings.com (sold to Wolters-Kluwer in 2001), NameProtect.com (sold to Corporation Services Corporation in 2007), and Jellyfish.com (sold to Microsoft Corporation in 2007).